Governed inputs
Business context, alternatives and assumptions are defined up front and open to review.
The Decision Platform
Better decisions start before the decision is made.
Verativa helps organizations rehearse important decisions before committing money, people, customers or reputation.
The future still has to be decided.
Research tells you what people say.
Data tells you what has already happened.
Experts bring experience and judgment.
None of them can tell management what will happen if something changes: a different offer, experience, market, strategy or choice. Verativa lets organizations test those decisions in a controlled environment first.
Test the decision, not just the idea.
The Decision Platform turns a management question into a structured test. A believable answer isn’t evidence, so every test follows the same three steps.
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Challenge the assumptions
Check whether the beliefs and expectations behind the decision hold up.
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Compare the alternatives
See how each option may change the outcome while it is still cheap to change course.
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Carry the learning forward
Keep what was learned, so the next decision starts further ahead.
Each test is built to answer five questions:
- What appears to matter?
- What does not?
- What surprised us?
- What remains uncertain?
- What should we test or do next?
Synthetic answers are easy to produce. Evidence leaders can rely on is not.
Persona generation, AI interviews and scenario simulation are becoming widely available. Verativa adds the discipline that makes the results usable for consequential decisions.
Visible limits
Every result states the limits of the evidence behind it.
Learning that compounds
Findings carry forward across teams, markets and decisions.
The useful answer is often the one management did not expect.
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Financial services
Friction mattered more than incentive size.
Decision value: Improve the experience before increasing the reward.
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Consumer and retail
Practical guidance outperformed expected trust signals.
Decision value: Address the real barrier instead of reinforcing an existing strength.
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Consumer growth
Momentum came from a reinforcing system—not one campaign.
Decision value: Protect the system rather than searching for a single lever.
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Sports and entertainment
The underlying learning transferred, but execution remained local.
Decision value: Carry the insight forward without copying the intervention.
These examples are anonymized. Unless stated otherwise, they are directional findings from simulated evidence, not forecasts of real-world behaviour or commercial results. How we set evidence limits →
Led by people who have made these decisions.
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Geoff Frodsham
CEO
Former President and CEO of Princess Auto; senior roles at Canadian Tire, Loblaw, Home Depot Canada and Walmart Canada.
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Claude Ricks
President
Managing Partner, LEVEL5 Strategy Group; three decades of growth leadership in technology, healthcare and industry.
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Darryl Burke
CTO
25+ years in technology leadership, including CTO and SVP roles at Enercare, Mintent and gShift Labs.
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Steve Macdonald
Chief Product Officer
30+ years leading product and software across healthcare, aviation, financial services and enterprise technology.
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Lori Robidoux
CFO
CPA; as CFO, took an ag-tech company from Series A funding through to IPO.
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Hugh Hamilton
Director & Advisor
Legal executive in fintech and enterprise technology; formerly VP and Head of Legal Vendor Management at Worldpay.
Start with the decision you’re facing.
Leave your email and we’ll set up a short conversation about the decision in front of you: what can be tested, what the evidence can support and what should happen next.
Prefer email? Write to sales@verativa.ai.
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